Online Supermarket - Part 3

on Friday, February 6, 2009


In the last couple of days, spoke to a few people who've got enough experience in this field.

Key corrections:

  • The fickle nature of the prices and quality may not be a big problem, once u mention the price of each commodity in the website itself.
Potential glitch:
  • You lose the key shopkeeper-customer relationship. Which some people have felt was the main reason why customers go to one store and not the other. May not be much of a problem in todays fast paced world. Amazon's success could be taken as an example. But again, is the majority of Indian population ready for it ? Again, do you want to focus on the majority of the population or just with the typcal employee aged 20-35 ? (Sorry, i've been spewing out all the doubts sprouting in my brain. )
Another add-on that i would add to this service is a ordering on phone. This would serve customers who use the computer as much. Maybe my mom n all the above 35 women. Very little additional burden to serve these customers.

Dudes, after a little research found out that an online grocery store already exists in Chennai. http://anytimegrocery.com/

Looks like it is in its growing phase.
What irritates me in its website is that, If i wanna buy flour, I need to navigate 3 pages with 4 clicks before i add the flour to my shopping cart. What makes better sense is very little bull crap about your firm. Focus on what the customer wants.
Give him what he wants in just 2 clicks.

1 comments:

Anonymous said...

you can do purchase any items without navigating more pages using the below link

Home page >> Go shopping

http://www.anytimegrocery.com/User/Grocery_Shopping.aspx

Features i found: Purchase history, most purchased items, one page checkout and more found in the same page.

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